Click Read More/Comment for additional pictures. On December 15th we had the pleasure to view in person the collaboration of two creative giants: 3×1 and Shantell Martin. Based in NY but originally from London, globetrotter Shantell Martin, is an ingenious, intricate and captivating international Artist/Illustrator who literally pushes the lines with her installations and live digital sketch projections and then exceeds those lines by redefining unimaginable boundaries that are sketched on anything from cars, people or perhaps a wall to wall 4,000 sq. ft. space?  Well this is exactly what happened with the fusion of denim label 3×1 as Shantell transformed the 3×1 4,000 sq. ft. manufacturing facility, retail and showroom space into an unbelievable wonderland of endless illustrations.

As previously mentioned 3×1 is a denim label but one that reaches far beyond the ordinary expectations for 3×1 not only creates custom made, limited edition jeans but connects with the consumer on a personal level allowing patrons to collaborate and view the process right along-side founder and designer of 3×1, Scott Morrison and his pattern maker which is exactly what Shantell delved in on a mass production level, as not only did she transform 3×1’s space with her creations but their denim and merchandise as well.

December 15th was the official debut of Shantell Martin’s collaboration with 3×1 where we enjoyed cocktails, live music and performances including Shantell in action as she did a live drawing right on the face of an attendee but this was not all fun and games but a launch with a mission as gift items were available to benefit Print 4 Change a printing company who enhances the lives of others by donating 50% of their profit  and partnering with non-profit organizations such as  Healing Haiti and Opportunity International to provide food , water, shelter and education to others living in extreme poverty .

Showing till mid-January, viewing the 3×1 and Shantell Martin merge is a collaboration you have to see for yourself.  If you are in the New York area, feel free to stop by 3×1 facility in Soho and emerge yourself within this 4,000 sq ft canvas and the limited edition for sale 3×1 + Shantell Martin Jeans or merchandise.

*Shantell will be performing live drawings at the 3×1 facility in New York this Saturday December 31st from noon-5PM. If you can make it, definitely stop by and say hello.

 3×1
15 Mercer St (bet Mercer & Grand St)
New York, NY 10013

 

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3×1 Before

*3×1 After

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*Shantell Martin

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*selected photos courtesy of Photographer Hallie Geller & Shantell Martin

 Stay tuned for an exclusive Urban Bush Babe interview with Shantell Martin in the New Year!