Cordially invited by Ray Ban. I attended ‘District 1937′ a celebration of the brand’s newest collection in iconic materials of leather, denim, steel, titanium and velvet. Held at the Sir Stage in New York, curating was taken to the next level as the venue was transformed into distinct multiple workshops, featuring not only the materials of Ray Ban’s latest lines but coinciding with the incredibly innovating Artists who use the same materials as their medium. With DJ, I Am Jack Novak spinning on the ones and twos, good food and pretty damn cool vibes, all with the iconic sounds of American rock band, Blondie and MSMR the night showcased just why Ray Ban has been an innovator for over the past 75 years.
Below is an in depth Behind The Scenes look at ‘District 1937′
Photos: Cipriana Quann
*click photo for larger view
Last night Ray Ban celebrated the launch of its innovative new materials collection with an exclusive one-night only event in New York -District 1937
The experience brought to life a unique factory workshop environment on the fringes of the iconic Garment District, dedicated to exploring the unexpected materials used for the first time across some of the brand’s most legendary and recognizable styles.
Ray-Ban’s latest eyewear collection features five five materials – leather, denim, steel, titanium and velvet. Designed for those who want to celebrate their individuality and stand apart from the crowd the new collection fuses classic styles with a contemporary attitude for lovers of Ray Ban yesterday, today and tomorrow.
Guests at DISTRICT 1937, including celebrities Gigi Hadid, Zoe Kravitz, Coco Rocha, Ireland Baldwin, Christopher Abbott, Chromeo, Zosia Mamet, Katherine McPhee, George Kotsiopoulos, Annabelle Dexter Jones, Atlanta de Cadenet, Mia Moretti, Jimmy Giannapoulos and Simon Oscroft were treated to an incredible performance by rock ’n’ roll legends Blondie, with support from duo MS MR. The amazing DJ set by the volcanic Jack Novack animated the rest of the event, staying with the guests until the doors closing. The event showcased Ray-Ban’s long association with the city’s rock innovators and fearless style icons.
Earlier in the evening in the factory workshop, Ray-Ban invited guests to explore the five materials to discover how contemporary artists and designers have also used them in inventive new ways-such as Mark Evans etched-leather canvases, Anne Lilly’s kinetic steel sculptures, Self-taught American designer and Crafter Darlene Hatchett, Jewelry designer Pat Daugherty and the teams of Microstudio and Kayrock Screenprinting as well as Ian Berry/Denimu’s denim masterpieces, including Ian’s specially commissioned, one-of-a-kind portrait of Blondie’s Debbie Harry to honor the icon of punk rock, whose fearless style and New York attitude perfectly reflect the spirit of Ray-Ban’s new collection.
“We’ve had a lengthy love affair with Ray-Ban and have been wearing them for a long time,” said Blondie “We love experimenting and pushing the boundaries, not only in our music but with our look, so we’re excited to be working with Ray-Ban in celebration of their latest reinvention – their new materials collection.”
Never just a transient trend, Ray-Ban eyewear has influenced popular culture over the past 75 years. With its latest collection of leather, denim, steel, titanium and velvet eyewear the brand continues to push the boundaries of design, style and technology.