I am ecstatic not only to announce the arrival of Essence.com‘s more bigger and more robust hair channel launching today but my collaboration with Essence.com in sharing my own weekly stories, tips and hairtherapy. Below is the exclusive Essence Press release + more on the May cover issues.
New York, NY (May 5, 2014)—The definition of beauty has sparked a global dialogue in recent months—especially with the stunning images of Oscar winner Lupita Nyong’o, First Lady Michelle Obama, Beyoncé, and others dominating the media landscape. As an extension of this dialogue, ESSENCE presents its “Journey to Beautiful” event, being held on Wednesday, May 7th, in New York City. ESSENCE’s Beauty and Style Director Pamela Edwards-Christiani will host an exclusive conversation with two of the magazine’s May cover superstars, Erykah Badu and Ledisi, who will each share her own “journey to beautiful” and self-acceptance.
“Beauty looks like encouragement, patience, acceptance, forgiveness, carefulness and compassion. Beauty is spiritual and physical.” -Erykah Badu
Coinciding with the “Journey to Beautiful” event, ESSENCE will extend its beauty conversation online with the launch of ESSENCE.com’s bigger and newly enhanced Hair Channel on May 8th. (Guests will see a sneak peek of the site’s channel during the event.)
“I can relate to being different and not being accepted because you are different, and that feeling of being different is beautiful! You are beautiful just the way you are.” -Ledisi
Regardless of your hair style, ESSENCE.com has readers covered with four different hair journeys: relaxed, natural, transitioning and wigs/weaves. The new Essence.com lets users customize their experience and follow their own hair journeys through tips, tools and trade secrets that are tailor made for them. Users will be able to enjoy the most robust content available, including advice from ESSENCE editors, how-to videos featuring everyone from Sherri Shepherd to Lisa Price; hair industry experts, such as Johnny Wright, Celebrity stylist (clients include First Lady Michelle Obama and Tamron Hall); plus top bloggers including: Afrobella, Sunshyne of Hairliciousinc.com, Cipriana of Urbanbushbabes.com, Chime Edwards and more. In addition, ESSENCE.com fans will be stars of the new Hair channel as well. Users will be invited to share stories and photos of their own hair evolutions, all for a chance to be featured on the site as part of the ‘My Selfie Journey’ campaign.
“I always knew that being 100% wholeheartedly me was going to pay off“ -Solange
*Stay tuned this weekend for a behind the scenes coverage of the inspiring ‘Journey to Beautiful’ event with Erykah Badu and Ledsi.