Check out our Urbanbushbabes feature with Refinery 29! We share our holy-grail products along with 5 other amazing bloggers! Shout out to my girls Nikki my bestie and Fran!

Written by Taylor Bryant

7 Natural Hair Bloggers Share Their Holy-Grail Products

Beauty bloggers and vloggers have been at the helm of the natural hair movement ever since it took off. Naturalistas, transitioners, and the simply curious turn to their tutorials for guidance on curls and coils: I know I have.

As a beauty editor, I know far too well the spoils that come with being in the industry — one of which includes a shit-ton of free products to try out. And these ladies do, too. But with all the swag that comes in, there are only a select few products worthy of sticking around. Which ones stay in the rotations of our favorite natural hair bloggers? 

Click through to see their holy-grail picks. In fact, some of these are so adored they showed up on more than one blogger’s list — we’ll let the curly girls tell you why they’re awesome.



“Bragg’s Apple Cider Vinegar is something I’ve been using for years to clarify my hair. I mix it with water to make a hair rinse, and it never fails to give my hair a lot of volume and shine. It’s also a must after using my shampoo bars!”

Bragg Organic Raw Apple Cider Vinegar, $11.43, available at Amazon.

Read about the rest of my holy grail products here



“In my world, coconut oil rules the school! Coconut oil is high in lauric acid. One of the main reasons for hair loss, besides genetics and age, is because of microbial action on the scalp and hair roots. Hair can be the dirtiest because it is exposed to the elements on a daily basis, and therefore attracts dust and microbes… Dust works as a breeding ground for microbes, dust mites, and fungus, and they work over time to weaken your hair roots, which leads to hair loss. So, to protect hair against them, we need an antimicrobial agent to destroy them, which is lauric acid. Coconut oil is also rich in fats that are attracted to hair proteins, which means it is one of the few natural oils that can actually penetrate the hair shaft like water.”

Trader Joe’s Organic Virgin Coconut Oil, $9.12, available at Amazon.

Read about the rest of Cipriana’s holy-grail products here